The History Of Nike Air Max 95

Since Nike Air Max 95 has now been published for the first time over the past two decades. This shoe for its outstanding performance for the runners to bring about change, unique fluorescent yellow shoes exudes confidence rare light, as if it had realized that the people you are going to get sought after and appreciated.
This confidence stems from the Nike shoe designer Sergio Lozano (Sergio Lozano). Air Max recruited to join the project from start to work, Lozano and his team with a strong faith, for Air Max 95 conducted numerous improvements, until put into production, this process is not easy.
And Nike Air Max 1 Similarly, Lozano’s design also encountered opposition. “For the first time the concept of Air Max 95 the audit has not recognized the entire committee. Some people think it’s good, some people are totally not like,” When it comes in the way of design Nike Air Max 95 has faced Lozano He recalls. But thanks to the support of the team, he still stuck to their philosophy, and devised a worthy family name Air Max shoes. “The idea behind this design, there are many great supporters. Without them, this shoe can not be produced,” Lozano said humbly.
1990s Nike running series is very popular, but Nike basketball series rapid rise block its light. Nike basketball great strides forward, Nike running shoes team knew they had to catch up ahead. Air Max 95 project is positioned as a way to recapture the late 1970s and early 1980s, running shoes energy transfer. The shoes must be bold and passionate, unlike any in this area has launched a product. “Running shoes shoe design team wants to be able to diversify, they want to take a chance.” Lozano recalled.
Prior to 1994, Lozano and no running experience in the design of the product. Prior to this, his main focus is still on the tennis design, training and ACG (all-weather equipment) equipment. However, this change does not make him a sudden surprise. At that time, Nike design team many smaller scale, participation in various categories of product design is still a standardized operational processes. Just enter the Nike four years of work, the young Lozano was designated leader Nike Air Max latest project, but in fact, he conceived of the Air Max has already begun. It was a rainy day, long before he was recruited into the Air Max project, Lozano inspired when listening to Beaverton scenery broke out. “I look to the woods passing lakes, rain began to imagine the process of thawing earth. I think in my mind, if that perfect product with soil erosion can be uncovered, it’s not very interesting?” Lozano recalled Road. He quickly drew a sketch on this shoe, stripes and Colorado Grand Canyon as seen on the wall of the shoe is very similar, and then he put into his painting sketch ideas casket.
In the ensuing months, the site has not been sketch out until after that field so that Lozano was not satisfied with the Air Max brainstorming session. In order to re-energize the vitality of Air Max family, he needs to expand in the design of some really different things. Soon, he was known to Emmanuel suddenly flashed, sketches he painted in the rain was brought under the spotlight. Lozano and his team to painting sketch as a blueprint, introduced forefoot visible air cushion, focused design optimal air buffer cushion for runners to add more protection.

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