In the past few years, Nike air max 90 greatly expand the product line, and added a new brand. Nike’s main commodity original basketball trainers, mainly in recent years, the introduction of golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer trainers to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, but also up to 35% market share in the European market. Nike has acquired advanced casual trainers brand COLEHAAN, hockey brand BAUER, first name brand sports trainers CONVERSE and slippery board brand HURLY, and let alone the brand-name business, and achieved good results. Nike marketing strategy success, in the hands of its star brand and Volkswagen brand. From a marketing point of view, in order to at least three effective advertising star: increase sales, increase visibility and improve image. Footwear market analysts believe that the star attraction for consumers, the impact and value of his tremendous business benefits, while twice as direct sales. On the public level, the site will be increasing marketing effectiveness. Established through one of the online marketing mode control at different levels of the industry, with a star, personalized, interactive services cultured countries, all ages stage, Nike roshe run sporting goods industry’s competitiveness will greatly enhance It will different rules, more flexible and convenient way to customer loyalty to Nike brand, in order to maintain and expand its own vast customer base. NIKE production of clothing, trainers, bags and all kinds of sports, and here I will focus on “NIKE” trainers. NIKE trainers company has high technology, upper with leather, artificial leather and synthetic fabrics rubbing as a material capable of providing support, protection, breathability, and to ensure that the foot placed in the correct location. Carbon rubber outsole, hard rubber, wear-resistant rubber, natural rubber, green rubber, inflatable rubber and adhesive rubber as a material, providing traction and wear resistance, is the first line of defense to external shocks. In the end is used EVA, PHYLON, PU, can provide cushioning, stability and bending, is the most important part of the trainers. Nike does not own factories. It will not plant and workers bound, which makes Nike to become a leaner organization.
1.Nike has the advantage of research and development, it can be seen from its continuous development and innovation of products. If local production costs, while in other regions the production of cheaper (relative to the same or better product specification), Nike will be transferred to the outsourcing of production there.
2. Nike will outsource the production of any use at the lowest possible cost of producing high-quality products places. If local production costs, while in other regions the production of cheaper (relative to the same or better product specification), Nike will be transferred to the outsourcing of production there.
3. Nike is a global brand, it is the number one sports brand in the world. Nike’s famous logo “Swoosh”, once available, quickly known around the world. Many young people believe that Nike is a popular brand. Because the trainers wear out before it will become out of fashion, which means consumers need to get a new cheap nike air max 2015 trainers
4. The development of sports clothing, sunglasses and jewelery and other new products for Nike, is also an opportunity. Such high-priced goods and high profits are directly related.
5. Since the height of the global brand awareness of Nike, Nike’s business to open up internationally. Here there is a market space, high-income groups can be any high-priced sporting goods consumption. For example, countries such as China and India, the emergence of a new generation of wealthy consumers in the market. In addition you can also take advantage of global sales event to support the brand, such as the football World Cup and the Olympic Games.