“Sports, performances, free and easy freedom of sportsmanship” is the pursuit of personalized Nike’s corporate culture. The company has a distinct cultural characteristics of an anti-traditional concept of corporate image,
Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, Nike, a veteran manager once recalled: “It was like in a full hand, foot and brotherhood work environment. Colleagues happy to drink together, stop talking about sports, and active and self-proclaimed anti-traditional character. “Every six months, the Knight of the management team to meet and discuss strategy. The quarreling parties to “tit for tat” with.
Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people’s loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free.
On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike’s specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status.
Nike 2011 autumn Nike Free series Women Nike sneakers is a new member Nike Free series is equally applicable to a variety of exercises and wearing light and comfortable shoes Exercises. Cushlon dual density slow epicenter end with the use of environmentally friendly materials rubber outsole with multi-directional cutting notches soles provide good flexibility, durability and strong grip.
Whether you are jogging exercise or aerobic exercise, indoors or outdoors autumn and winter boots, Nike 2011 autumn Nike Free series Women Nike sports shoes can provide excellent support force and flexibility, help you better reach exercise goals, Enjoy the fun sport.