All of cheap nike air max UK product portfolio strategy, namely “product diversification.” The so-called portfolio strategy is only from the original production of “sneakers” This single-variety series, instead of production at the same time a number of varieties of children’s shoes, casual shoes, work shoes and sports shoes, and other products, in order to adapt to different ages, different consumer ability, different interests of the customer’s needs. This overwhelming response. So once again grab the market, sales soaring straight line, then total sales than we have increased by 51% last year, the net profit soared 96 percent. Nike can make consumers receptive to contain new information that they have conveyed a familiar brand, so that consumers receptive to new products and provide a shortcut consumer awareness of the product, the company save marketing costs, without having to start from scratch, you You can make the products enjoy a high reputation.
Create a brand, to spend $ 200 million a year in ad spending at least, but the success rate is less than 10%. Use of the existing brand name to introduce new products, advertising can be saved, but also takes advantage of existing brand-name advantage. This strategy will also help asset restructuring. New era, Women Nike Air Max 90 use their well-known brand in the sports, brand extension, to achieve a product-based, multi-product linkage “to outline look” effect advantage. In the shoe-based Nike, making all kinds of shoes are multiplied by the “name brand” Clippers, leveraging by the wind, forming a linkage effects designer, which focus on the development of sports-related equipment and clothing to expand brand awareness such as sunglasses, goggles, golf, baseball special gloves, and online skating, ice hockey skates, etc.
Today, more and more abundant commodity market, people’s living standard products are also increasing, consumers tend to be more emphasis on the quality characteristics of the product, such as product requirements and functional, high-quality, innovative style and so on. Black white nike air max sale, in order to make their own production and sales of sporting goods stable market, to use the new product in all aspects of its culture movement certain characteristics, and establish a market image, and thus in the minds of consumers formed a special preference ʱ?? This is what we call market position.
The menerge Nike Air Max 95 trainers said: brand strategy, once established, can only adhere to, and must not give up halfway. An advertising campaign war if only by virtue of twelve advertisement is clearly not achieve good communication effects. During the use of means of advertising business should run on a combination of communication strategy, brand communication system with the goal of customer demand point has some connection, conduct a focused combination of propaganda, and actively create brand awareness and related associations. Nike’s marketing campaigns, public relations marketing is coordinated through the relationship between Nike and associated public to gain public understanding and cooperation of enterprises, thus enhancing marketing capabilities, to expand its market share in a way to promote sales. Its main function and role is to enhance the community’s links with Nike, understanding and cooperation, and establish a good brand image of Nike, Nike improve reputation and create a good marketing environment. NBA talent in Asia such as Nike sponsorship for the creation of cross-cultural marketing environment in Asia. Nike also good at creating the event at the event to promote the brand.